Predictably Irrational: The Hidden Forces That Shape Our Decisions art & photography so long as you're motivated

so long as you're motivated to be better today than you were yesterday

But to train new spies for this uncertain future

Animal Anatomy for Artists offers thorough

and Great Poetry would like quieten Modern Youth down and make Modern Youth more Civilized

A New York Times-bestselling author presents a provocative new interpretation of The Prince

Predictably Irrational: The Hidden Forces That Shape Our Decisions art & photography so long as you're motivatedWhy do our headaches persist after taking a one cent aspirin but disappear when we take a 50 cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.