More and more businesses in the United States realize that until you’ve considered targeting your business to the Hispanic community, you will miss out on a growth market that currently exceeds an annual spend of over $333 billion.
It is for this reason that, any businesses looking to grow needs to consider commissioning a Spanish translation service to help translate their sales information material into Spanish. This article will discuss the importance of tapping into the Spanish market to grow your business exponentially.
According to statistics, Hispanics are the fastest growing minority group in the United States, with a population exceeding 50 million. This particular community therefore, collectively, possesses purchasing power to the tune of hundreds of billions.
Any business with savvy and foresight would do whatever it took to reach this group of people in their native language and with content that spoke to their culture. What’s a little astounding though is that so many business owners have not cottoned on to this growing niche, and are for the most part oblivious to its existence at all, never you mind the massive potential it holds to grow their businesses, when all it really takes is a Spanish translation service to translate their websites.
Predominately white or mestizo, Hispanic and Latinos are racially diverse. As a result of their racial diversity, Hispanics form an ethnicity sharing a language (Spanish) and cultural heritage, rather than a race. American Hispanics are predominately of Mexican, Puerto Rican, and Cuban ancestry, and are the fastest growing ethnic group in the United States. In 2012, Hispanics constituted 17% of the United States population, or 53 million people.
The US is home to the largest community of Spanish speakers outside of Mexico, surpassing Argentina, Colombia, and Spain within the last decade, making Latinos the second largest ethnic group in the United States. Now, armed with this information, if you want to get in with the action for the growth of your business, you’ll want to make your first port of call a Spanish translation service to get you started with tapping into this huge market.
I wonder if you have noticed major companies that have Spanish websites include Sears, Best Buy, Victoria’s Secret, Amway, Avon and Nike Inc. to name but a few, and that they all have a prominent link at the top of their home page to the Spanish site. If you want to be a part of this growth for your business, then take action today! Hire a Spanish translation service that has a good track record, and you’ll be well on your way to welcoming an influx of new customers to your business.
Before you make the decision to move forward with tapping into the huge Hispanic community in the United States, you might want to hire a Spanish translation service. The more you dither to take action, the more you will come to regret not striking while the iron is hot.
Any business based in the US that isn’t catering to this colossal niche is missing out on an income stream that doesn’t require for you to change much about your business. The simplicity of it all is what’s really intriguing about this, because all you really need to do to tap into this market is to hire a Spanish translation service. It really is that simple.